BUSINESS + LIFESTYLE
LOVE WHAT YOU, DO WHAT YOU
Business is becoming a part of people's lifestyle and this is such a purposeful phenomenon! More and more people are waking up to their calling, tapping into their passions, leaving their 9-5 jobs to do what they heart. Why? It's simple, to live a more happier and purposeful lifestyle.
Seeing your potential to be of service
For the world's top 1% - the movers, and the shakers following their passion is intrinsically motivated by their desire to be of service to others.
Yes, their growth is actually not motivated by money, power or frame; yet it all effortlessly flows to them. Other characteristics that best define them are: risk-taking, manifesting, grateful, mindful, compassionate + positive. It's been shown throughout history: Leonardo, Michaelangelo, Shakespeare, Einstein, Steve Jobs, Dwayne Johnson, JLo...
EMPATHY IS THE NEW WAY MARKETING
Correct! If you are thinking of starting a business doing what you love and you are a little unsure of how to start marketing yourself. Start with understanding the people that you plan to be of service to: their needs, their desires, their feelings and the most important one - their story.
People want to feel purposeful, and this may be the sole reason they may be buying your product or service. Traditional ways of marketing had to do with evoking a feeling based on an emotion or logic. Today, there is a more genuine and authentic approach and it's showing empathy. How?
Create because it brings YOU happiness
Connect with your audience
Captivate by instilling a sense of purpose
This section will soon highlight mindful entrepreneurs, book recommendations, motivational messages for youth, empowerment for men to recognize that their greatest ability is their vulnerability, and love for the business women. Stay tuned!